75% of companies see a return on investment (ROI) from their loyalty program. Putting together an attractive loyalty proposition can seem daunting, but it is worth the time and resource invested. You don’t need a maths degree or be an expert in data to create something simple but effective to help differentiate your brand.
The chances are that a reasonable number of your customers could be considered “at-risk” – i.e. they haven’t returned to your store to make a second purchase within an expected time frame. If that number keeps increasing, then it’s time to identify and re-engage “at-risk” customers. This can be done by sending messages that showcase what offers and points the customer can redeem.
Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish. It engages: Customer engagement is the heart of any successful business – this is especially true for small businesses.
Digital marketing does not have to cost hundreds or thousands of dollars. However, digital marketing will take some time and effort.
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